Blue, yellow and red, being the national colours reflect the Malaysian identity of the institution.

The letter 'A' in auspicious red gives it prominence, suggesting distinction and excellence in the education provided by UTAR. Red also signals success, prosperity and protection from negative forces.

The swing of the bold stroke signifies a 'yes', a mark of enthusiastic approval and the right choice.

The cascade of six lines, three on each side symbolizes the five Faculties and one Institute offering a comprehensive range of courses and research.

The seventh line, the tail of the backbone stroke, represents the holistic aspect of education: character development, community-building and healthy living. Together, the holistic and the academic propel UTAR into a future filled with great promise and unlimited opportunities.